Growth & Numbers
Tracking, testing and posting schedules. Stop guessing and look at what actually sells.
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What Is Video Retargeting? Why I Film the Same Product Three Ways
The product that already sold is the one to film again. Here’s how I retarget with three different videos, and what to track.
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New Year on TikTok Shop: Fresh-Start Products and How to Prepare
January is the month of fresh starts: organizing, fitness, planners, and “this year I’ll drink water.” How to get ready for it in December.
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Q4 for Creators: Planning Holiday Content in August
The holiday rush starts long before the decorations go up. Here’s a simple Q4 plan for creators, starting in late summer.
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The TikTok Shop Holiday Calendar: When to Film for Every Season
Every big shopping moment of the year, when shoppers start looking, and when to request samples, film, and post for each one.
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Christmas Gifting on TikTok Shop: Gift Guides, Stocking Stuffers, and Shipping Cutoffs
December is gift-guide season. How to film gift guides that sell, when shoppers stop ordering, and what to post after the shipping cutoff.
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Halloween on TikTok Shop: Decor, Costumes, and When to Start Filming
Halloween shopping starts in September. Decor, costumes, and party finds that sell, and the timeline that gets your videos up in time.
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Black Friday and Cyber Monday on TikTok Shop: How Creators Prepare
Black Friday and Cyber Monday are TikTok Shop’s biggest days. How the campaign works, when to start (September), and how to film deal videos the right way.