TikTok Shop Black Friday and Cyber Monday for Creators

✨ Some of this article was researched with help from AI. How I use it.

If TikTok Shop had a Super Bowl, it would be Black Friday and Cyber Monday. And that’s the only time you’ll see me type those two words, because they do not belong in your videos. Not in what you say, not in your on-screen text, not in a hashtag, not even as a cute pun. I’ve watched friends learn this one the hard way. That name is a protected trademark, and it’s not worth risking your video or account, whatever the rules say this year. Say “the Big Game” instead. Everyone knows what you mean, and nobody gets flagged.

Illustrated siren creator planning Black Friday and Cyber Monday, with last year’s sales on her monitor and a campaign whiteboard behind her

When shoppers start looking

TikTok Shop runs a Black Friday and Cyber Monday campaign each year. In 2024 and 2025, it ran from about mid-November to early December, and reports said BFCM 2025 brought in over $500 million in US sales. Seller Center announces exact dates, usually close to the event.

Your timeline

September: pick your products and request samples (brands fill their creator lists early).
October: film, film, film. Batch everything you can.
Early November: schedule posts and watch Creator Center for campaigns.
During the event: post daily, and go LIVE if you can.

What sells

Gift sets and bundles.
Beauty and skincare (talk about routine, not results).
Home, kitchen, and small appliances.
Tech accessories.
Stocking stuffers under a few dollars (show the value, not the price).

Hook ideas (rule-friendly)

“The gifts I’m buying for everyone this year”
“If you only shop one thing this weekend, make it this”
“Stocking stuffers that aren’t junk”
“What I’m actually adding to my cart”

Skip prices, countdowns, and “sale ends tonight.” They date your video and can get it flagged. Talk about who it’s for and why it’s a good gift instead.

Deals are the whole point of this weekend, so let TikTok’s deal labels and the product page show the discount. In your video, show the product, who it’s for, and why it’s worth it.

Your prep checklist

Black Friday already shows on your psyrenne Calendar. Tap it to see when to start filming and the articles to read first, then tap ⏰ Remind me to start filming so it doesn’t sneak up on you.
Black Friday already shows on your psyrenne Calendar (hover it for when to start filming). Add a filming day about two months ahead so it doesn’t sneak up on you.
Choose 5 to 10 products that fit your niche (start with ones that sold for you last year if you were active during that time). New, or no sales from last year? Start with your favorite things you already own: scan each one with the camera in the TikTok Shop app’s search to see if it’s sold there, and only use a listing that matches it perfectly (same brand, product, size, and color).
Request samples early, or film products you already own.
Plan a mix: a gift guide or roundup, a few single-product videos, and one “who it’s for” video.
Batch-film in one or two sessions.
Schedule posts starting about a month before.
Watch what sells in week one, and refilm the winners in a new way.

Plan it in psyrenne

Put your holiday videos on the psyrenne calendar the day you decide to make them, and check Retarget for products that sold last season. Your best holiday video might be a new version of one you’ve already made.

No samples or sales yet? You can still show up for Black Friday. Walk through your home, closet, and kitchen and film what you already own and love. Scan each favorite with the camera in the TikTok Shop app’s search, and only tag a listing that’s a perfect match: same brand, product, size, and color. Close isn’t good enough, so if it doesn’t match, skip it. Ideas: “what I actually use every Black Friday,” a “gifts I’d buy again” roundup of things you own, or a setup or styling video using what’s already in your home. Real, used-and-loved products make the most believable videos.